Understanding the Mere-Exposure Effect

What is the mere-exposure effect primarily about?

• Disliking things after seeing them once

• Preferring complex tasks over simple ones

• Liking things due to repeated exposure

• Avoiding new experiences

What is a potential downside of excessive exposure according to the mere-exposure effect?

• Increased interest

• Annoyance

• Greater understanding

• Enhanced memory

Which of the following is NOT a reason for the mere-exposure effect?

• Familiarity

• Certainty

• Perceptual fluency

• Complexity preference

What does perceptual fluency refer to?

• Preference for complex tasks

• Ease of processing familiar stimuli

• Preference for unfamiliar things

• Difficulty in understanding new concepts

Who is credited with discovering the mere-exposure effect?

• Ivan Pavlov

• Carl Jung

• Robert Zajonc

• Sigmund Freud

In Zajonc's experiment, what did subjects prefer?

• Symbols they never saw

• Symbols they saw the least

• Symbols with complex designs

• Symbols they saw the most

What did Zajonc's tachistoscope experiment demonstrate?

• People prefer new shapes

• People dislike repeated shapes

• People are indifferent to shapes

• People prefer shapes they see most often

What did Zajonc's research suggest about decision-making?

• It often occurs unconsciously

• It is influenced by external advice

• It is always a rational process

• It is based on logical steps

How did advertisers react to Zajonc's findings?

• They were confused by them

• They found them irrelevant

• They ignored them

• They were pleased and used them

What question is raised about advertisements in public spaces?

• Should they be more frequent?

• Should they be larger?

• Should they be banned?

• Should they be more colorful?