Understanding FOMO and Its Impact

What is the primary reason companies use FOMO in their marketing strategies?

• To trigger consumer anxiety and increase spending

• To promote environmental awareness

• To make consumers feel happy

• To encourage consumers to save money

What percentage of people make purchases due to FOMO within 24 hours?

• 75%

• 45%

• 60%

• 30%

Which age group is most affected by FOMO according to the transcript?

• Under 20

• 30 to 40

• 40 to 50

• Under 30

How does social media contribute to FOMO?

• By encouraging people to disconnect

• By reducing the visibility of events

• By allowing people to share their experiences in real-time

• By promoting offline interactions

What should you consider before making a financial decision influenced by FOMO?

• If the purchase is based on genuine excitement or just FOMO

• If it is the most expensive option

• Whether it will make you popular

• Whether it is a limited-time offer