Seagram Building and Modern Architecture

What was the primary reason for Seagram's decision to build their headquarters in New York?

• To compete with other liquor companies

• To expand their business in the US

• To follow the trend set by Lever House

• To showcase Canadian architecture

Why was Frank Lloyd Wright not chosen as the architect for the Seagram Building?

• He was not interested in modern architecture

• He was too expensive

• He was unavailable

• He was considered too old

What material is prominently used in the cladding of the Seagram Building?

• Aluminum

• Steel

• Bronze

• Concrete

How does the Seagram Building reflect classical architecture?

• With its Gothic spires

• By incorporating fluted columns

• Through its use of arches

• By using traditional brickwork

What feature of the Seagram Building contributes to its sense of vertical velocity?

• Its height

• The vertical mullions

• The shape of the roof

• The color of the glass

What is the purpose of the I-beams on the Seagram Building?

• To support the structure

• To provide insulation

• To serve as decoration

• To enhance energy efficiency

Which material used in the Seagram Building's construction was more expensive than aluminum?

• Steel

• Glass

• Wood

• Bronze

Why did Mies van der Rohe set the Seagram Building back from Park Avenue?

• To reduce construction costs

• To comply with zoning laws

• To create a larger plaza

• To respect the Racquet and Tennis Club

What is one criticism often associated with modernist architecture?

• It is too ornate

• It lacks human scale

• It is too colorful

• It is overly traditional

How does the Seagram Building's plaza function in the urban environment?

• As a parking lot

• As a public gathering area

• As a private garden

• As a commercial space