Elevator Pitch Quiz

What is the primary purpose of using a short story in an elevator pitch?

• To entertain the audience

• To introduce a situation in the target market

• To provide detailed information about the product

• To confuse the competitors

Which sentence structure is used to describe a difficulty in the story?

• Sentence 4: Provide a solution to the problem

• Sentence 1: Describe what I wanted or needed to do

• Sentence 2: Describe something that made it difficult to do

• Sentence 3: Explain that the experience often happens in the target market

How can a speaker show that a situation led to a business opportunity?

• By describing the product in detail

• By stating a simple sentence about the target customers

• By providing a historical background

• By asking a rhetorical question

What is one possible structure for expressing a need in the target market?

• Target customers have no issues

• Target customers are indifferent

• Target customers are always satisfied

• Target customers can't do something

What are the two steps in creating an effective hook for an elevator pitch?

• Introduce a surprising situation and provide a detailed product description

• Introduce an interesting situation and show the resulting business opportunity

• Ask a question and immediately close the deal

• Provide a long story and end with a joke