Understanding the Two-Step Flow Theory

What does the two-step flow theory suggest about the role of mass media?

• Mass media directly influences the audience without intermediaries.

• Mass media influences opinion leaders who then influence the audience.

• Mass media is the only source of information for the public.

• Mass media has no influence on public opinion.

How do opinion leaders differ from the mass media in the two-step flow theory?

• They are less trusted than mass media.

• They only focus on entertainment content.

• They interpret and filter information before passing it on.

• They have no influence on public opinion.

Which of the following is an example of opinion leaders in today's society?

• Local community leaders

• Government officials

• Traditional newspapers

• Social media influencers

What is a criticism of the two-step flow theory?

• It assumes everyone receives information in the same way.

• It only considers the initial steps of information diffusion.

• It overestimates the role of mass media.

• It ignores the role of opinion leaders.

What potential issue arises when people rely on opinion leaders for information?

• They receive a balanced perspective.

• They stop trusting any information source.

• They may get a skewed perspective.

• They become more informed than others.