The History and Impact of McDonald's Quarter Pounder

Who was the original creator of the McDonald's Quarter Pounder?

• Horatio J. Quarter

• L. Bernardine

• Alfred Toddman

• Ray Kroc

What was the slogan used to market the Quarter Pounder when it debuted?

• "The ultimate burger experience."

• "Today Fremont, tomorrow the world."

• "Bigger is better."

• "Taste the difference."

Why did McDonald's face challenges when introducing the Quarter Pounder globally?

• Different taste preferences

• Lack of marketing

• Imperial system of measurements

• High production costs

Which of the following is NOT a name used for the Quarter Pounder in other countries?

• Royale with cheese

• Big Mac Deluxe

• McRoyal

• Hamburger Royale

What was the humorous name given to A&W's revived third-pound burger in 2021?

• Triple Delight

• The Big Third

• The Giant Third

• Three Nights Burger

Which chain was actually the first to sell a quarter-pound burger?

• Wendy's

• Waterburger

• Burger King

• McDonald's

What was the reason for the removal of the Quarter Pounder from Japanese menus in 2017?

• Menu revamp

• Health concerns

• Poor sales

• Supply chain issues

What was the cause of the E.coli outbreak linked to the Quarter Pounder in 2024?

• Expired buns

• Contaminated beef

• Slivered onions

• Improper cooking

In what year did McDonald's switch to using fresh beef for the Quarter Pounder?

• 2016

• 2017

• 2018

• 2015

What was the impact of switching to fresh beef on Quarter Pounder sales?

• Sales slightly increased

• Sales exploded

• Sales remained the same

• Sales decreased