Chipotle: A Journey Through Success and Challenges

Who founded Chipotle Mexican Grill?

• Steve Ells

• Ronald McDonald

• Brian Niccol

• Ray Kroc

What was the original concept behind Chipotle's menu?

• Vegan and vegetarian options

• Fine dining experience

• Fast food with fresher ingredients

• Traditional Mexican cuisine

Which fast-food giant invested in Chipotle in 1998?

• Wendy's

• McDonald's

• Subway

• Burger King

What change did Chipotle announce in 2013 regarding its ingredients?

• Elimination of genetically modified ingredients

• Introduction of vegan options

• Addition of more spicy options

• Use of only organic ingredients

What is a common criticism of Chipotle's food?

• Too expensive

• Lack of variety

• High in calories and sodium

• Too spicy

Why does Chipotle charge extra for guacamole?

• It's a limited-time offer

• It's a premium product

• It's made in-house and ingredient prices fluctuate

• It's imported from Mexico

What was the public reaction to Chipotle's queso when it was first launched?

• It was a huge success

• It was considered too spicy

• Customers disliked it

• It was too expensive

What major issue has Chipotle faced multiple times?

• Labor strikes

• Foodborne illness outbreaks

• Supply chain disruptions

• Legal battles over trademarks

Who replaced Steve Ells as CEO of Chipotle in 2018?

• Ray Kroc

• Howard Schultz

• Steve Jobs

• Brian Niccol

What was one of the consequences of Chipotle's food safety issues?

• Expansion into new markets

• Introduction of new menu items

• Increase in stock price

• Closure of several locations