Crystal Pepsi: The Rise and Fall

What year did Crystal Pepsi first make its debut in select markets?

• 1991

• 1992

• 1993

• 1990

Which company introduced Tab Clear as a competitor to Crystal Pepsi?

• 7Up

• Dr Pepper

• Coca-Cola

• PepsiCo

What was the purpose of Coca-Cola's Tab Clear according to later admissions?

• To test new flavors

• To dominate the clear soda market

• To confuse consumers and undermine Crystal Pepsi

• To introduce a healthier soda option

What was the main theme of the Crystal Pepsi Super Bowl commercial?

• The history of PepsiCo

• Nostalgia for the 1980s

• The importance of living in the moment

• The benefits of a healthy lifestyle

What was the name of the citrus-flavored beverage released by Pepsi after Crystal Pepsi?

• Tab Clear

• Crystal

• 7Up Ice

• Pepsi Clear

What was the main reason for the decline of Crystal Pepsi in the market?

• Poor taste

• Market saturation

• Lack of advertising

• High price

What was the outcome of Pepsi's attempt to rebrand Crystal Pepsi with similar products?

• They replaced Crystal Pepsi

• They were discontinued quickly

• They became best-sellers

• They were marketed internationally

What event in 2013 reignited interest in Crystal Pepsi?

• A new flavor release

• A celebrity endorsement

• A viral YouTube video

• A new marketing campaign

Which marketing tactic did Pepsi use for the limited re-release of Crystal Pepsi in 2016?

• Celebrity endorsements

• New flavor introduction

• Scarcity tactic

• Price reduction

Who was credited with the creation of Crystal Pepsi?

• David Novak

• Sammy Hagar

• Van Halen

• Kevin Straw