The History and Evolution of Arby's

What was the primary reason the Raffle Brothers decided to start Arby's?

• To offer a more upscale menu item

• To compete directly with McDonald's

• To introduce a new type of burger

• To create a chain of pizza restaurants

What financial challenge did the Raffle Brothers face in the late 1960s?

• Increased competition from McDonald's

• Overspending on advertising

• Failure to expand internationally

• Accumulating too much debt

Which company did the Raffle Brothers sell Arby's to?

• RC Cola

• Nestle

• PepsiCo

• Coca-Cola

What was a key factor in Rax Roast Beef's decline?

• Inability to compete with McDonald's

• Loss of identity as a roast beef restaurant

• Overexpansion into international markets

• Lack of menu diversification

What strategic move did Leonard Roberts make to revitalize Arby's in the 1980s?

• Introduced a new line of burgers

• Partnered with a major beverage company

• Focused on roast beef and deli sandwiches

• Opened international locations

What was a major issue during Victor Posner's management of Arby's?

• Lack of new product development

• Inability to compete with Rax

• Mismanagement of company finances

• Failure to expand the restaurant chain

What was a significant change in Arby's marketing strategy in recent years?

• Using humor and engaging with pop culture

• Focusing on traditional advertising

• Targeting older demographics

• Eliminating all social media presence

How did Arby's attempt to appeal to Millennials?

• By focusing solely on roast beef sandwiches

• By introducing a dollar menu

• By lowering prices across the menu

• By offering a rotation of new menu items

What unique product did Arby's introduce in 2021?

• Potato chip-flavored milkshake

• Roast beef-flavored soda

• Roast beef ice cream

• Curly fry and crinkle fry vodka

What was the outcome of Arby's humorous marketing campaigns?

• A shift to traditional advertising

• An increase in Millennial customers

• A decline in sales

• A decrease in customer engagement