The Rise and Fall of Surge

What was Coca-Cola's main goal in creating Surge?

• To replace Mellow Yellow

• To create a new flavor of soda

• To compete with Mountain Dew

• To target adult consumers

Where was Surge initially launched as 'Urge'?

• United States

• Canada

• Norway

• Australia

What was a major legal issue Coca-Cola faced with the name 'Surge'?

• Trademark owned by Babson Bros

• International trade restrictions

• Patent infringement

• Copyright violation

What was a key element of Surge's marketing campaign?

• Promoting as a diet soda

• Focus on health benefits

• Emphasis on extreme sports

• Targeting senior citizens

Why did parents and schools react negatively to Surge?

• High sugar content

• Perceived hyperactivity in kids

• Lack of availability

• Expensive pricing

What was the impact of the change in Coca-Cola's marketing leadership on Surge?

• Increased sales

• Improved public image

• Decline in sales

• Expansion to new markets

When was Surge officially discontinued by Coca-Cola?

• 1999

• 2001

• 2005

• 2003

What was a significant action taken by fans to bring back Surge?

• Petitioning the government

• Boycotting other sodas

• Organizing protests

• Buying a billboard

How was Surge reintroduced to the market in 2014?

• At sports events

• Through local stores

• In movie theaters

• Via Amazon

What is the name of Surge's Norwegian predecessor that is still available?

• Surge

• Mellow Yellow

• Urge

• Squirt