The Saga of McDonald's Arch Deluxe

What was the primary target audience for the McDonald's Arch Deluxe?

• Vegetarians

• Serious adults

• Teenagers

• Children

In the early '90s, which fast-food chains were McDonald's main competitors?

• Domino's and Papa John's

• Subway and Taco Bell

• Wendy's and Burger King

• KFC and Pizza Hut

What was the unique feature of the Arch Deluxe's secret sauce?

• It was a spicy chili sauce

• It was a blend of ketchup and BBQ sauce

• It was made with truffle oil

• It contained crunchy mustard seeds

How much did McDonald's spend on the marketing campaign for the Arch Deluxe?

• $300 million

• $200 million

• $400 million

• $100 million

What was one of the main reasons the Arch Deluxe marketing campaign failed?

• It was too expensive for the target audience

• It confused the target audience with mixed messages

• It was too focused on children

• It was not advertised enough

What was the public's general perception of the Arch Deluxe?

• It was a healthy option

• It was too spicy

• It was just another burger

• It was a gourmet delight

What was the outcome for McDonald's CEO after the Arch Deluxe failure?

• He was promoted

• He resigned

• He was transferred to another department

• He received a bonus

What was one of the unintended effects of the Arch Deluxe advertising campaign?

• It led to a new mascot being introduced

• It boosted sales of Happy Meals

• It made kids less interested in McDonald's

• It increased sales among teenagers

What was the Arch Deluxe rebranded as in later years?

• The Archburger

• The Deluxe Burger

• The McDeluxe

• The Adult Burger

What lesson did McDonald's learn from the Arch Deluxe failure?

• To avoid expensive marketing campaigns

• To focus more on children's meals

• To better understand their target audience

• To never change their menu