The Cola Wars: A Battle of Fizz and Flavor

What was the main focus of the Cola Wars in the 1980s?

• Celebrity endorsements and taste tests

• Reducing sugar content

• Introducing new flavors

• Expanding product lines

Who was the original creator of Coca-Cola?

• Roberto Goizueta

• Dr. Caleb Bradham

• William Allen White

• Dr. John S. Pemberton

What was the Pepsi Challenge?

• A marketing campaign featuring Michael Jackson

• A blind taste test between Coke and Pepsi

• A celebrity endorsement deal

• A new product launch by Pepsi

Which comedian was used by Coca-Cola for endorsements in the 1980s?

• Eddie Murphy

• Steve Martin

• Robin Williams

• Bill Cosby

What was significant about Diet Coke's introduction?

• It was the first diet soda ever made

• It was the first Coca-Cola product to use the 'Coke' nickname

• It was sweeter than regular Coke

• It was only marketed to women

Which pop star became the face of Pepsi's 'New Generation' campaign?

• Madonna

• Prince

• Michael Jackson

• David Bowie

What was the main reason for the failure of New Coke?

• It was not sweet enough

• It was only available in limited markets

• Consumers disliked the removal of the original formula

• It was too expensive

How did Coca-Cola respond to the backlash against New Coke?

• They introduced a new flavor

• They reduced the price of New Coke

• They reintroduced the original formula as Classic Coke

• They launched a new advertising campaign

What was the public's reaction to New Coke?

• They were indifferent

• They loved it

• They generally disliked it

• They preferred it over Pepsi

What was the outcome of the Cola Wars by the end of the 1980s?

• Pepsi became the market leader

• Coca-Cola maintained its dominance

• A new competitor emerged

• Both companies merged