Tesco's Failure in the US Market

What was the name of Tesco's brand when they entered the US market?

• Tesco Express

• Fresh and Easy

• Tesco Metro

• Tesco Direct

Which economic event coincided with Tesco's entry into the US market?

• The Oil Crisis

• The Great Depression

• The Financial Crisis of 2007-2008

• The Dot-com Bubble

What was one of the major location-related mistakes made by Tesco in the US?

• Opening stores in shopping malls

• Choosing locations in the Midwest

• Placing stores on the inbound side of highways

• Opening stores in rural areas

Why did US consumers find the Fresh and Easy stores frustrating?

• They were too large

• They lacked self-checkouts

• They couldn't find everything under one roof

• They were too expensive

What checkout feature did Tesco over-rely on in the US, which was not well-received by consumers?

• Mobile app checkouts

• Self-checkouts

• Drive-thru checkouts

• Cash-only checkouts