Building a Strong Brand

Why is having a strong brand crucial for a business?

• It eliminates the need for marketing.

• It influences customer choice and adds value.

• It helps in charging lower prices.

• It allows businesses to avoid competition.

What is a Unique Selling Point (USP)?

• A feature that makes a product cheaper.

• A factor that differentiates a business from its competitors.

• A strategy to reduce production costs.

• A method to increase employee satisfaction.

How does Apple use USPs to maintain customer loyalty?

• By frequently changing their product designs.

• By offering the lowest prices in the market.

• By offering free products to loyal customers.

• By providing products that sync with each other.

What is the primary focus of Nike's advertising strategy?

• Highlighting product features.

• Providing technical specifications.

• Offering discounts and deals.

• Creating an emotional connection.

How does Nike use famous athletes in their advertisements?

• To compare products with competitors.

• To offer free merchandise.

• To inspire viewers through their stories.

• To demonstrate product durability.

What is the main benefit of sponsorship for businesses?

• Providing free products to customers.

• Increasing brand awareness and authenticity.

• Reducing production costs.

• Eliminating the need for advertising.

How does McDonald's use sponsorship to build its brand?

• By sponsoring high-profile global events.

• By focusing solely on online advertising.

• By sponsoring only local events.

• By offering discounts to event attendees.

What is a key advantage of using social media for brand building?

• It reduces the need for traditional advertising.

• It allows businesses to avoid customer feedback.

• It provides a platform for direct customer engagement.

• It limits the reach to local audiences.

How does Boohoo utilize social media to engage its target audience?

• By adapting content to current trends.

• By focusing on traditional advertising methods.

• By ignoring current trends.

• By avoiding influencer collaborations.

What role do influencers play in Boohoo's social media strategy?

• They help in reducing product prices.

• They promote products to a wider audience.

• They design new product lines.

• They manage Boohoo's social media accounts.