
Understanding Primary Market Research

Interactive Video
•
Business
•
9th - 10th Grade
•
Hard
Nancy Jackson
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of conducting primary market research?
To reduce marketing costs
To analyze competitors' strategies
To gain first-hand insights
To gather second-hand data
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do surveys differ from questionnaires?
Questionnaires are always longer
Surveys involve collecting and analyzing responses
Questionnaires include analysis of responses
Surveys are only conducted online
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform is commonly used for conducting online surveys?
Survey Monkey
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key advantage of focus groups over surveys?
They provide more in-depth information
They are cheaper to conduct
They reach a larger audience
They are quicker to analyze
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the outcome of Chrysler Plymouth's focus group research in the 1950s?
They targeted women in their advertising
They launched a new car model
They stopped producing convertibles
They increased the price of convertibles
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common use of observational research in stores?
To calculate the average shopping time
To monitor employee performance
To observe customer behavior and improve layout
To determine the best store location
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might test marketing not accurately represent the target market?
It involves too many participants
It uses outdated data
It is conducted in limited areas
It is too expensive
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