Understanding Primary Market Research

Understanding Primary Market Research

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Nancy Jackson

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of conducting primary market research?

To reduce marketing costs

To analyze competitors' strategies

To gain first-hand insights

To gather second-hand data

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do surveys differ from questionnaires?

Questionnaires are always longer

Surveys involve collecting and analyzing responses

Questionnaires include analysis of responses

Surveys are only conducted online

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platform is commonly used for conducting online surveys?

LinkedIn

Facebook

Survey Monkey

Twitter

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of focus groups over surveys?

They provide more in-depth information

They are cheaper to conduct

They reach a larger audience

They are quicker to analyze

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Chrysler Plymouth's focus group research in the 1950s?

They targeted women in their advertising

They launched a new car model

They stopped producing convertibles

They increased the price of convertibles

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common use of observational research in stores?

To calculate the average shopping time

To monitor employee performance

To observe customer behavior and improve layout

To determine the best store location

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might test marketing not accurately represent the target market?

It involves too many participants

It uses outdated data

It is conducted in limited areas

It is too expensive

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