Understanding the Boston Matrix

What is the primary purpose of the Boston Matrix?

• To determine the best location for a new store

• To evaluate the financial health of a company

• To analyze a business's product portfolio

• To categorize employees based on performance

Which category in the Boston Matrix represents products with high market growth and high market share?

• Cash Cows

• Dogs

• Stars

• Question Marks

What is a characteristic of Cash Cows in the Boston Matrix?

• They are in high-growth markets

• They require high investment to maintain market share

• They are market leaders with low growth

• They have low market share

Which category in the Boston Matrix includes products in high-growth markets but with low market share?

• Cash Cows

• Stars

• Question Marks

• Dogs

What is a potential risk associated with products classified as Dogs in the Boston Matrix?

• They might require significant investment to improve

• They could become market leaders

• They are guaranteed to generate high profits

• They are in high-growth markets