Understanding Subliminal Messaging

What was the outcome of the 1957 subliminal messaging experiment claimed by the advertising executive?

• Moviegoers became more aware of subliminal messages.

• The experiment was a hoax with no real sales increase.

• Popcorn and Coke sales increased significantly.

• The theater manager confirmed the experiment's success.

What is the difference between subliminal and superliminal perception?

• Both are perceived consciously but not directly attended to.

• Subliminal perception is not consciously perceived, while superliminal is.

• Superliminal perception is below the subjective threshold, while subliminal is above.

• Subliminal perception is consciously perceived, while superliminal is not.

What did the 1951 study in the journal Psychological Review demonstrate about subliminal perception?

• Participants could not distinguish between numbers and letters.

• Subliminal messages have no effect on the body.

• Participants' bodies reacted to words associated with an electric shock.

• Subliminal perception is a myth.

Under what condition can subliminal messages influence behavior according to the 2002 study?

• When the message is repeated multiple times.

• When the person is already motivated to act.

• When the message is shown for a longer duration.

• When the person is not aware of the message.

What is the legal stance on subliminal advertising in the U.S.?

• It is completely legal and encouraged.

• It is illegal and strictly enforced.

• It is legal only if it shows significant consumer behavior change.

• It is not illegal but not protected by the First Amendment.