Understanding Focus Groups and One-to-One Interviews

What is a key difference between focus groups and one-to-one interviews?

• Focus groups are conducted online, while one-to-one interviews are in-person.

• Focus groups involve multiple participants, while one-to-one interviews involve just one.

• Focus groups are less formal than one-to-one interviews.

• One-to-one interviews are more cost-effective than focus groups.

Why might businesses choose to conduct focus groups regularly?

• To increase the number of participants in their research.

• To track trends and changes in their target market's preferences.

• To avoid the need for electronic questionnaires.

• To reduce costs associated with market research.

How does the formal nature of focus groups and one-to-one interviews affect participant responses?

• It makes responses less accurate.

• It reduces the need for follow-up questions.

• It encourages more thoughtful and serious responses.

• It leads to a higher number of participants.

What is a potential downside of having too many participants in a focus group?

• It may prevent some participants from contributing effectively.

• It increases the cost of the research.

• It can lead to biased results.

• It makes data analysis more difficult.

What significant change did Chrysler Plymouth make based on focus group findings in the 1950s?

• They stopped producing convertible cars.

• They targeted their advertising towards women.

• They increased the price of their cars.

• They expanded their market to international regions.