Understanding Market Share

What does market share help a company understand?

• Its employee satisfaction

• Its product quality

• Its performance relative to competitors

• Its total revenue

In the UK Supermarket sector example, what was Tesco's revenue in 2022?

• 33.1 billion pounds

• 17.7 billion pounds

• 56.9 billion pounds

• 22.9 billion pounds

How is market share calculated?

• By multiplying the company's revenue by 100

• By dividing the total market revenue by the company's revenue

• By adding the company's revenue to the total market revenue

• By dividing the company's revenue by the total market revenue and multiplying by 100

What might a company do if it finds its market share is lower than competitors?

• Limit geographic expansion

• Decrease prices

• Invest in new product lines

• Reduce advertising

If a company has a consistently high market share, what strategy might it continue to use?

• Change its business model

• Maintain its current strategies

• Reduce its market presence

• Focus on cost-cutting