
Understanding Premium Pricing Strategy

Interactive Video
•
Business
•
9th - 10th Grade
•
Hard
Jennifer Brown
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of a business using a premium pricing strategy?
To increase production volume
To reduce production costs
To position products as affordable
To target high-end customers seeking exclusivity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Rolex ensure its watches maintain a premium price?
By using low-cost materials
By hand-assembling watches and limiting production
By offering frequent discounts
By mass-producing watches
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one advantage of premium pricing for luxury brands?
It reduces the cost of production
It increases the overall market size
It results in higher profit margins per item
It makes products more accessible to everyone
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential downside of premium pricing?
It can damage a brand's reputation if quality is not met
It eliminates the need for marketing
It guarantees increased sales volume
It makes products more affordable
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might premium pricing limit the overall market size?
It increases production costs
It attracts too many customers
It excludes those who cannot afford the high prices
It reduces the quality of the product
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