Understanding UK Christmas Advertising

Why do UK retailers focus on storytelling in their Christmas adverts?

• To compete with international brands

• To showcase their latest products

• To create an emotional connection with consumers

• To reduce advertising costs

What is one of the main financial benefits of Christmas advertising for UK retailers?

• It eliminates the need for other marketing strategies

• It influences consumer purchasing decisions

• It guarantees a fixed return on investment

• It reduces the cost of production

How do Christmas adverts impact consumer behavior in stores?

• They make consumers avoid Christmas merchandise

• They reduce the number of customers visiting stores

• They lead to increased footfall and impulse purchases

• They discourage impulse buying

What is a potential risk for retailers who choose not to invest in Christmas advertising?

• They might save money on advertising costs

• They could lose their existing customer base

• They may have to lower their product prices

• They risk giving competitors a competitive advantage

Why are retailers hesitant to skip Christmas advertising campaigns?

• They are required by law to advertise

• They have excess budget to spend

• They want to reduce their marketing efforts

• They want to avoid being outdone by competitors