International Business and Marketing Mix Quiz

Why is it essential for businesses to adapt their marketing mix when entering new international markets?

• To reduce production costs

• To avoid competition

• To maintain the same product offerings globally

• To comply with local laws and cultural norms

Which of the following factors can influence the product offerings of a business in different countries?

• Government stability

• Historical events

• Local weather conditions

• Cultural and religious beliefs

What is a significant factor affecting the pricing of products in international markets?

• Local cuisine preferences

• Exchange rate fluctuations

• Population density

• Tourist attractions

How do distribution channels vary across different countries?

• They are influenced by the local climate

• They are the same worldwide

• They depend on local transportation and technology

• They are determined by the global headquarters

Why might a promotional campaign be perceived differently in various countries?

• Because of the global economic situation

• Because of cultural and social differences

• Due to differences in time zones

• Due to the size of the country