Understanding Qualitative and Quantitative Data

Understanding Qualitative and Quantitative Data

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Jennifer Brown

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of market research?

To reduce production costs

To understand customer preferences

To expand the business globally

To increase product prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of data is typically expressed in words and provides context?

Qualitative data

Numerical data

Statistical data

Quantitative data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common method for collecting qualitative data?

Multiple-choice surveys

Open-ended interviews

Yes or no questions

Rating scales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of quantitative data?

It provides deep insights

It is quick to analyze

It requires small sample sizes

It is costlier to collect

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of data is often presented in graphs or charts?

Descriptive data

Contextual data

Qualitative data

Quantitative data

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might a business choose to combine qualitative and quantitative data?

To enhance research effectiveness

To reduce costs

To increase data accuracy

To save time

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first question Five Guys might ask to gather quantitative data?

What is your favorite menu item?

Would you visit Five Guys again?

How do you rate our service?

Why do you like our burgers?

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