Apple Store Strategies Quiz

What is the primary reason Apple uses large glass windows at the front of their stores?

• To play on the fear of missing out

• To make the store look bigger

• To create a sense of exclusivity

• To showcase their latest products

How does allowing customers to test products in-store benefit Apple?

• It reduces the need for sales staff

• It increases the time customers spend in the store

• It allows for better inventory management

• It decreases the likelihood of returns

Why does Apple avoid displaying prices prominently in their stores?

• To encourage customers to ask for assistance

• To highlight the features of the products

• To make the store look more organized

• To prevent negative associations with price

What is the reason behind Apple not having clearance or sale signs in their stores?

• To simplify store layout

• To focus on new product launches

• To reduce visual clutter

• To maintain a premium brand image

How does Apple's checkout process differ from most other stores?

• Customers can only pay with Apple Pay

• Customers must queue at a central checkout

• Employees use handheld terminals for payment

• There are no checkout counters