Understanding the Role of Marketing

What is one of the primary roles of marketing in a business?

• To reduce production costs

• To make customers aware of products or services

• To increase employee satisfaction

• To improve supply chain efficiency

How did McDonald's promote the Big Mac to increase its profile?

• By reducing the price by 50%

• By offering a buy one get one free deal

• By introducing new variations like the Grand Big Mac and Mac Junior

• By offering a free drink with every purchase

What is a key strategy used by Nike to build brand trust?

• Launching a new product every month

• Providing free shipping worldwide

• Supporting social movements and causes

• Offering lifetime warranties on all products

Which social issue did Nike support through a campaign featuring Raheem Sterling?

• Climate change

• Animal rights

• Gender equality

• Racism in football

What message did Nike convey in their Dream Crazier campaign?

• Winning is everything

• Believe in yourself and defy expectations

• Dreams are unattainable

• Success is only for the privileged

Who was featured in Nike's Dream Crazier campaign to inspire others?

• Cristiano Ronaldo

• The Williams sisters

• Michael Jordan

• Usain Bolt

How does Apple encourage customers to pay more for their products?

• By reducing the price of new models

• By offering discounts on older models

• By providing free accessories with every purchase

• By creating a strong brand image and trust

What unique feature did Apple highlight in the iPhone 11 launch?

• The new color options

• Its water-resistant capabilities

• The three cameras on the back

• Its lightweight design

What is the ultimate goal of companies like Apple and Nike when investing in marketing campaigns?

• To reduce production costs

• To gain short-term popularity

• To see a return greater than the investment

• To break even on their investment

Why do companies view marketing as an investment?

• Because it guarantees immediate sales

• Because it is a legal requirement

• Because it is expected to generate a return

• Because it reduces operational costs