IKEA Shopping Tactics Quiz

What is the primary purpose of IKEA's one-way store layout?

• To create a more spacious shopping environment

• To reduce the number of staff needed in the store

• To ensure customers see every product and increase impulse purchases

• To make it easier for customers to find exits

How does IKEA use lighting to influence customer purchases?

• By highlighting high profit margin products and small items

• By making the store appear larger

• By reducing energy costs

• By creating a relaxing atmosphere

What is the effect of staging rooms in IKEA stores?

• It makes the store look more organized

• It increases the store's storage capacity

• It helps customers imagine the products in their own homes

• It reduces the need for sales staff

Why is the IKEA cafe considered an effective strategy?

• It serves as a meeting point for customers

• It provides a break for customers, encouraging longer stays

• It reduces the overall cost of shopping

• It offers discounts on furniture

What is a significant outcome for customers who eat at the IKEA cafe?

• They are more likely to return the next day

• They often spend more than double compared to those who don't eat there

• They receive a discount on their next purchase

• They tend to spend less time in the store