Richard Branson characteristics

• Richard Branson often mentions not being afraid to try and sometimes "falling flat." Why do you think the willingness to take risks and learn from failure is important for an entrepreneur?

Branson says a good entrepreneur "sees a gap in the market and fills it." Can you think of an example (real or imaginary) where you spotted a problem and came up with a solution? How does this show entrepreneurial thinking

• Branson stresses believing 100% in what one is doing and acting with integrity. Why are these qualities important for building a successful business and brand?

• Branson stresses believing 100% in what one is doing and acting with integrity. Why are these qualities important for building a successful business and brand?

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• Why does Branson say it is important for entrepreneurs to learn to delegate and "find people who are better than you"? How might delegating help a business grow?

• Branson values having fun at work and motivating others. How can a positive attitude impact a team? Why is motivation important for an entrepreneur?

Branson says making mistakes taught him things that helped him succeed. Can you describe a situation where you learned something valuable from a mistake? How does that reflect the mindset of an entrepreneur?