What is Marketing?(Modified)

What is the American Marketing Association's definition of marketing?

• The activity of advertising and selling products.

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What characterized the marketing concept that emerged in the 1950s-1960s?

• Emphasis on understanding customer needs and creating products to meet them.

• Building long-term relationships with customers.

Who is credited with introducing the concept of the 4 Ps of Marketing?

• E. Jerome McCarthy

• Seth Godin

Which of the following is NOT explicitly mentioned as a type of 'product' in the context of the 4 Ps of Marketing?

• Physical goods

• Advertisements

Which of the following is NOT a component of promotion in the 4 Ps of marketing?

• Sales promotions

• Product development

Who proposed the 4 Cs classification of marketing, and in what year?

• Philip Kotler in 1960

• Robert F. Lauterborn in 1990

In the 4 Cs of marketing, what does "Cost" encompass beyond the monetary value of a product?

• The time and effort a consumer sacrifices to acquire the product

• The advertising budget for the product

Are you enjoying the video lesson?

• Yes

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Which of these is a form of traditional marketing?

• Billboards

• Email marketing

What is a primary characteristic of influencer marketing?

• It involves influencers promoting products or services by leveraging their trust and reach.

• It focuses on direct sales without intermediaries.