Good Design

What was a common criticism of Don Norman's early design philosophy?

• His designs were too complex and difficult to use.

• His designs prioritized usability but lacked aesthetic appeal.

• His designs were beautiful but not functional.

• His designs were too expensive for the average consumer.

Why did Don Norman not use the gold-plated Philippe Starck juicer to make juice?

• It was too difficult to clean.

• The acidic juice would damage the gold plating.

• He preferred to buy pre-made orange juice.

• It was purely a decorative item and not intended for use.

What was the primary characteristic of the interactive ping-pong table designed by Hiroshi Ishii's group?

• It improved players' ping-pong skills.

• It made the game more challenging and competitive.

• It was designed to be fun and engaging, even if not optimal for traditional play.

• It allowed players to customize the table's dimensions.

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According to the experiment by Alice Isen, how do positive emotions affect problem-solving?

• They lead to depth-first processing, focusing on details.

• They make individuals more anxious and less creative.

• They encourage breadth-first problem-solving and out-of-the-box thinking.

• They have no significant impact on cognitive abilities.

What type of human response is primarily driven by innate, biological factors and is largely subconscious?

• Behavioral

• Reflective

• Visceral

• Cognitive

Which level of processing is associated with the feeling of being in control, usability, and the physical interaction with a product?

• Visceral

• Reflective

• Emotional

• Behavioral

A product that is purchased primarily for the image it projects or the statement it makes about the owner, rather than its practical function, appeals to which level of processing?

• Visceral

• Behavioral

• Reflective

• Instinctual

A G-Shock watch, which is highly functional and keeps accurate time but is considered aesthetically unappealing, primarily appeals to which level of processing?

• Visceral

• Behavioral

• Reflective

• Emotional