LCBM:Uber

What is the primary purpose of the Lean Canvas?

• To create a detailed financial projection for a business.

• To analyze the strengths and weaknesses of established businesses.

• To help startup founders mitigate risk and uncertainty during product inception.

• To replace traditional business plans entirely.

Which of the following elements is unique to the Lean Canvas, replacing a corresponding element from the Business Model Canvas to emphasize a problem-solution approach?

• Key Partners

• Customer Relationships

• Key Resources

• Problem

When defining customer segments for a new product, what is a crucial step to ensure effective product development and feedback?

• Target the broadest possible audience to maximize market reach.

• Focus solely on customers who will pay for the product.

• Identify early adopters who will be the first to use the raw product and provide feedback.

• Avoid segmenting customers to maintain a unified marketing strategy.

When identifying problems for a new product, what should also be considered alongside the customer's pain points?

• The product's unique features.

• The closest competitors already addressing similar problems.

• The long-term financial projections.

• The marketing channels for the product.

Uber’s Customer Segments include ​ (a)   who want convenient rides and drivers who want flexible income.

• passengers
• delivery services
• tourists seeking guided tours

The Channels section of the Lean Canvas refers to how the company advertises its products.

• True

• False

Uber’s Unfair Advantage is best described as:

• A partnership with local taxi services.
• Exclusive discounts for frequent riders.
• A large fleet of vehicles in every city.
• A strong brand and network effects that make it hard for competitors to match.

If you were creating your own Lean Canvas, you would start by identifying your customer’s ​ (a)   before defining your solution.

• problem
• product
• marketing strategy
• revenue model

If Uber expanded into a new market, which part of the Lean Canvas would change most?

• Key Metrics

• Problem

• Unfair Advantage

• Customer Segments

True or False:

Uber’s Key Metrics might include the number of new drivers, completed rides, and user retention rate.

• True

• False