Part 3 - Internal Meeting Uses #quizizz #rebrand

What was a key finding from the survey conducted by the marketing team regarding Quizizz usage?

• Most users exclusively use Quizizz for traditional quizzes.

• Users primarily use Quizizz for lesson planning and interactive videos.

• Users utilize Quizizz for a wide range of activities, but still predominantly refer to it as a "quiz tool."

• The majority of schools have stopped using Quizizz due to lack of new features.

What challenge does the company face, as highlighted by the marketing team's observation that 90% of schools still call them "that quiz tool"?

• A lack of new features to attract users.

• Difficulty in retaining existing users.

• A branding and perception gap where the product's expanded capabilities are not fully recognized.

• Insufficient marketing efforts to promote the core quiz functionality.

When asked about their recent use of the product, what did the internal teams (Engineering, Product, Marketing) indicate they were primarily creating?

• Only traditional quizzes.

• A variety of content including polls, surveys, how-to videos, interactive videos, and slides.

• Mostly lesson plans and educational games.

• Primarily internal documentation and reports.

Based on the discussion about the product's evolving usage and user perception, what strategic question is implicitly raised at the end of the meeting?

• Should the company increase its focus on developing more quiz features?

• Is it time to consider a rebranding strategy to better reflect the product's current capabilities?

• How can the company improve its customer support for existing users?

• Should the company expand into new international markets?