The Role of Marketing

What is a primary role of marketing for a business?

• To reduce production costs.

• To make customers aware of the products or services a business provides.

• To manage internal employee relations.

• To handle financial accounting.

Besides making customers aware of products, what is another key role of marketing?

• To decrease market share.

• To reduce employee salaries.

• To build brand awareness and trust.

• To outsource production.

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What is the main objective of Nike's "Dream Crazier" campaign, as exemplified by the Serena Williams advertisement?

• To promote new tennis equipment.

• To encourage people to believe in themselves and prove doubters wrong.

• To highlight the struggles of athletes from specific regions.

• To offer discounts on Nike products.

How does Apple use marketing to encourage customers to pay more for their products, such as the iPhone 11 Pro?

• By reducing the number of features in older models.

• By focusing on the unique visual features of the new product, like multiple cameras.

• By offering significant price reductions for early adopters.

• By limiting product availability to create artificial scarcity.