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WorksheetsSports Marketing Standard 4
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
What is marketing efforts aimed at increasing attendance, interest and draw to a a sporting event called?
a)
Group Sales
b)
Marketing Research
c)
Event Marketing
d)
All are correct
2.
Which of the following is a revenue generator?
a)
Concessions
b)
Grounds Keeping
c)
Security Personnel
d)
All answers are correct
3.
What does R.O.I. stand for?
a)
Run on Infield
b)
Return on Interest
c)
Return on Investment
d)
Represent Only Individuals
4.
The physical surroundings of a venue that impact spectators' desire to stay at the venue and ultimately return to the venue is called...
a)
Aesthetics
b)
Ambiance
c)
Sportscape
d)
Stadiumicity
5.
Which of the following is an example of athlete marketing?
a)
Internet reports of league leading teams
b)
Arrest of State University's head coach
c)
Press conference introducing a new draft pick
d)
News release of player using a cork filled bat
6.
How can a luxury box positively affect a team's budget?
a)
Increase season ticket sales
b)
Increase team's revenue
c)
Increase venue costs
d)
Increase single game ticket sales
7.
Which is NOT an element of sportscape?
a)
Merchandising
b)
Design and Aesthetics
c)
SWOT Analysis
d)
Seating Comfort
8.
In venue and ticket sales, what does P.S.L. stand for?
a)
Promotional Sales Lease
b)
Personal Seat License
c)
Promotional Season Lease
d)
Personal Season License
9.
What is the design architecture and appearance of a stadium or arena commonly called
a)
Facility Aesthetics
b)
Choregoraphy
c)
First Impressions
d)
Visual Merchandising
10.
Which of the following is NOT an element of Sportscape?
a)
Merchandising
b)
Seating comfort
c)
Stadium Design
d)
The super fan sitting in front of you
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