WorksheetsSports Marketing
Total questions: 30
Worksheet time: 30mins
Name
Class
Date
1.
Which of the following activities IS NOT part of the marketing process?
a)
developing products that customers both need and want
b)
promoting and communicating to potential customers about products and services
c)
distributing products so that customers are able to get them
d)
pricing the products so that customers will buy the product and the business will make a profit
2.
The marketing mix consists of which four strategies:
a)
product, price, place, profit
b)
product, price, place, promotion
c)
price, place, promotion, profit
d)
product, place, price, profit
3.
____________ is the study of choices and decisions that affect the development, distribution and promotion of goods and services.
a)
Distribution
b)
GDP (Gross Domestic Product)
c)
Competition
d)
Economics
4.
Which of the following most helps to directly contribute to the GDP of a nation?
a)
The profits of a company
b)
The marketing mix strategies of a company
c)
The losses of a company
d)
The economic pricing strategy of a company
5.
The distinctive Nike "Swoosh" is considered to be a ____________ for Nike.
a)
trade name
b)
brand name
c)
brand mark
d)
trade character
6.
A ______________ is the legal protection of a creator's intellectual property or product.
a)
royalty
b)
tradename
c)
copyright
d)
patent
7.
If a change in price greatly influences the purchasing decision of the consumer, then that product is said to have
a)
demand elasticity
b)
demand inelasticity
c)
a greater demand than normal
d)
a lower demand than normal
8.
If a consumer sees no problem paying $200 for a pair of Nike shoes, but another consumer would not pay that price, then the consumer that pays $200 experiences ...
a)
demand elasticity
b)
a momentary loss of reasoning
c)
a pay raise
d)
demand inelasticity
9.
Brands and brand names appeal to consumers on both...
a)
rational and emotional levels
b)
good and evil levels
c)
black-and-white levels
d)
physical and spiritual levels
10.
For a company, the basic foundation of its brand is its
a)
product design
b)
value and characteristics
c)
promotional elements
d)
name and logo
11.
Why are companies so concerned with cultivating the touch points of their products and services?
a)
Because each touch point is an opportunity to reinforce the brand with conumsers
b)
Consumers will only select brands based on which ones have the most touch points
c)
Because businesses get a significant tax break based on their touch points
d)
Any well-developed touch point will guarantee success for the business
12.
Which of the following is a reason why a business wants to generate brand insistence from consumers?
a)
Businesses will not have to market themselves as much
b)
So that consumers will choose their product over the competition, when their product is on sale
c)
Because consumers will recognize that brand more easily
d)
Because they are brand loyal and will only buy that desired brand, thus bypassing all other brands.
13.
The basis for the licensing process is
a)
to create additional manufacturing opportunities
b)
to give a company more opportunities for corporate sponsorships
c)
to create trademarks for company's brands
d)
to allow athletes to become endorsers and sell products for companies
14.
Which of the following is an example of branded merchandise?
a)
University of Southern Indiana sweatshirt
b)
The NFL Halftime Show, sponsored by AT&T
c)
A Cleveland Cavalier snap-back hat
d)
The North Face jacket
15.
When Peyton Manning appears in a Nationwide Insurance commercial, he is participating in which SEM function?
a)
It is a sponsorship
b)
It is a licensed product
c)
It is an endorsement
d)
It is a branded product
16.
A company that manufacturers products using a registered, trademarked property is known as a (ex. Chicago Cubs Tervis Tumbler)
a)
retailer
b)
sponser
c)
licensee
d)
licensor
17.
The fee that a licensee pays up front to use trademarked property is called a(n)
a)
expected sales fee
b)
percentage of sales fee
c)
guarantee
d)
royalty
18.
Which of the following SEM products is an example of a licensed product?
a)
A Star Wars lunch box
b)
A pair of ADIDAS soccer cleats
c)
A Nike hooded sweatshirt, with NIKE: Just Do It printed across the front
d)
A University of Evansville basketball game at the Ford Center
19.
Which of the following licensing characteristics is an advantage for both licensors and licensees?
a)
It is a low risk proposition for both
b)
Both are able to maintain trademark control
c)
Both are able build their business and brand recognition
d)
Both will experience enormous profits because of the high risk involved
20.
________________ is a word, name,symbol, or device that is used to identify and distinguish a company's products from those of their competitors.
a)
Trademark
b)
Service mark
c)
Collective mark
d)
License
21.
A __________________ would be used by groups or organizations, such as the NFL or IHSAA.
a)
collective mark
b)
union mark
c)
license
d)
trade dress
22.
What is the first decision a SEM business would need to make when they decide to implement a licensing program?
a)
How to enforce the license agreement
b)
Whether to administer the program internally or externally
c)
How to select licenses
d)
What requirements and restrictions to include in the license agreement
23.
A licensing category in which only one licensee can manufacture merchandise is known as a(n) ___________
a)
corporate agreement
b)
worldwide agreement
c)
nonexclusive agreement
d)
exclusive agreement
24.
"Contacts they have in the wholesale and retail industries" is a major advantage for this type of licensing management strategy?
a)
Internal management
b)
External agency management
25.
A business's ______________ reflects the focus of who they want to promote and sell their products and services to.
a)
marketing mix
b)
product mix
c)
target market
d)
market process
26.
All of the products and/or services that a business offers to its customers are known as their ______
a)
product mix
b)
marketing mix
c)
marketing plan
d)
target market
27.
For a company like Easton, t-ball bats, youth bats, high school/college bats, and wood bats would represent a _______________ for their company.
a)
product mix
b)
product line
c)
product list
d)
product width
28.
Tom decided to buy a certain brand of running shoes because he knew that they would last for several months before wearing out. His decision to buy these shoes is based on which product quality dimension?
a)
performance
b)
durability
c)
serviceability
d)
features
29.
What does trade dress protect?
a)
The distinctive slogan of a good or service
b)
The distinctive logo of a good or service
c)
The distinctive name of a good or service
d)
The distinctive appearance of a good or service's packaging
30.
A trade name differs from a brand name in that
a)
trade names represent the products/services that a company offers, whereas brand names represent the name of the company.
b)
brand names represent the products/services that a company offers, whereas trade names represent the name of the company.
c)
there is really no difference between the two
d)
you have to get a registered trademark for a trade name, but not a brand name
100 %
