WorksheetsADV Regulations
Total questions: 17
Worksheet time: 9mins
Name
Class
Date
1.
The most widely empowered agency in government. It controls unfair methods of competition, regulates deceptive advertising, and has various programs for controlling the advertising process.
a)
Federal Communications Commission (FCC)
b)
Federal Trade Commission (FTC)
c)
Food and Drug Administration (FDA)
d)
Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
2.
The agency that prohibits obscenity, fraud, and lotteries on radio and television. Ultimate power lies in the ability to deny or revoke broadcast licenses.
a)
Federal Communications Commission (FCC)
b)
Federal Trade Commission (FTC)
c)
Food and Drug Administration (FDA)
d)
Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
3.
This agency regulates the advertising of food, drug, cosmetic, and medical products and can require special labeling for hazardous products such as household cleaners. Also, prohibits false labeling and packaging.
a)
Federal Communications Commission (FCC)
b)
Federal Trade Commission (FTC)
c)
Food and Drug Administration (FDA)
d)
Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
4.
This agency's most direct influence has been on regulation of advertising for alcoholic beverages. It's responsible for putting warning labels on alcoholic beverages and it has the power to determine what constitutes misleading advertising in these product areas.
a)
Federal Communications Commission (FCC)
b)
Federal Trade Commission (FTC)
c)
Food and Drug Administration (FDA)
d)
Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
5.
Regulates the advertising of securities and the disclosure of information in annual reports.
a)
Securities and Exchange Commission (SEC)
b)
Federal Trade Commission (FTC)
c)
Food and Drug Administration (FDA)
d)
Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
6.
The agency responsible for regulating direct mail advertising and prohibiting lotteries, fraud, and misrepresentation.
a)
Securities and Exchange Commission (SEC)
b)
Federal Trade Commission (FTC)
c)
US Postal Service (USPS)
d)
Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
7.
An advertiser accused of running deceptive or unfair advertising agrees to stop running the advertisements in question, without admitting guilt.
a)
Consent order
b)
Corrective advertising
c)
Cease-and-desist order
d)
Affirmative disclosure
8.
This requires that the questionable advertising be stopped within 30 days so that a hearing can be held to determine whether the advertising is deceptive or unfair.
a)
Consent order
b)
Corrective advertising
c)
Cease-and-desist order
d)
Affirmative disclosure
9.
Most extensive corrective advertising action. A business may be required to create and run new ads in an attempt to dispel faulty beliefs.
a)
Consent order
b)
Corrective advertising
c)
Cease-and-desist order
d)
Affirmative disclosure
10.
Requires that the important material absent from prior ads must be included in subsequent advertisements.
a)
Consent order
b)
Corrective advertising
c)
Cease-and-desist order
d)
Affirmative disclosure
11.
The legal protection of the words or symbols for use by a company (slogans & logos).
a)
Self-regulation
b)
Copyright
c)
Patent
d)
Trademark
12.
This protects technological and scientific intellectual property.
a)
Self-regulation
b)
Copyright
c)
Patent
d)
Trademark
13.
This protects entertainment and artistic works (books, movies, paintings, music).
a)
Self-regulation
b)
Copyright
c)
Patent
d)
Trademark
14.
The promotion industry's attempt to police itself.
a)
Self-regulation
b)
Copyright
c)
Patent
d)
Trademark
15.
The legal authorization by a trademark brand owner to allow another company to use its brand, brand mark, or trade character for a fee.
a)
Licensing
b)
Copyright
c)
Patent
d)
Trademark
16.
This ensures that advertisers make supporting evidence for their claims available to consumers.
a)
Licensing
b)
Advertising substantiation program
c)
National Advertising Review Board
d)
Trademark
17.
Complaints received from consumers, competitors, or local branches of the Better Business Bureau are forwarded and evaluated by this agency.
a)
Licensing
b)
Advertising substantiation program
c)
National Advertising Review Board
d)
Trademark
100 %
