NEW
Font size
S
M
L
XL
WorksheetsTarget Market
Total questions: 16
Worksheet time: 16mins
Name
Class
Date
1.
Sorting customers by their physical and social characteristics is called ______ segmentation.
a)
behavioral
b)
statistical
c)
psychographic
d)
demographic
2.
A target market can be described as the
a)
direction the market is headed
b)
group of customers the business seeks to attract
c)
way a business draws its customers
d)
sample of the market
3.
To buy a product, customers in a market must first
a)
be willing to buy the product
b)
locate the product in a store
c)
learn the product's features
d)
make sure the product is on sale
4.
A small number of consumers expressing opinions about a new product or service in a group discussion is a
a)
target market
b)
focus group
c)
survey group
d)
experimental group
5.
Market research can collect data
a)
only from primary sources.
b)
only from secondary sources
c)
from both primary and secondary sources.
d)
any of the above
6.
Which of the following is most likely to provide a business with primary market research?
a)
A television show
b)
A customer survey
c)
A newspaper article
d)
An Australian Bureau of Statistics Publication
7.
Finding solutions to problems through carefully designed studies involving customers.
a)
Product
b)
Services
c)
Marketing research
d)
Marketing
8.
What are market researchers able to do to determine the situation?
a)
They can define the problem + see what the opportunities are
b)
Recognize the alternatives
c)
Find out what information is needed to resolve the situation
d)
all of the above
9.
What is VITAL to the market research process?
a)
getting usable information
b)
implementing the solution
c)
figuring out what to eat for lunch
d)
making money
10.
Can you skip a step in the market research process?
a)
yes; who cares just wing it right?
b)
no; every step is vital for beneficial answers
11.
How can you gather data yourself (otherwise known as primary data)?
a)
surveys
b)
hiring a market research company
c)
eating at panera
d)
looking at online answers
12.
Which is not an example of Market Research?
a)
Asking people who would want to buy a product
b)
Identifying the target market
c)
Finding what kind of package to put the product in
d)
Looking at who the product would sell to
13.
What is the first step in Marketing Research?
a)
Find your problem
b)
Surveying people
c)
Applying the results
d)
Write your name on the paper
14.
What is not part of the second step in Marketing Research?
a)
Making a survey
b)
Having people fill surveys
c)
Analyzing the data
d)
Filling in a survey
15.
What is done in the 3rd step of Marketing Research?
a)
Data is analyzed
b)
Surveys are made
c)
Surveys are filled
d)
Surveys are burned
16.
Applying the Results is:
a)
Eating
b)
Doing something to solve the problem
c)
Doing something to not solve the problem
d)
Finding new problems
Reset
