WorksheetsPersuasive Techniques Overview
Total questions: 15
Worksheet time: 13mins
Name
Class
Date
1.
What is the purpose of advertisements?
a)
persuade
b)
inform
c)
entertain
d)
they have no purpose
2.
What do we call the techniques used in advertisements to influence the audience?
a)
Personal Contacts
b)
Persuasive Techniques
c)
Commercials
d)
PIE
3.
Which technique creates a negative attitude toward the product; hinting or implying another product is not as good; or slanted language
a)
name calling
b)
glittering generalities
c)
bandwagon
d)
testimonials
4.
What is another term that means the same as name calling?
a)
testimonials
b)
glittering generalities
c)
bandwagon
d)
innuendo
5.
Which technique only tells part of the truth and generalizes from a shred of evidence?
a)
name calling
b)
appeal to emotions
c)
testimonials
d)
glittering generalities
6.
Which technique creates a desire to join a large group satisfied with the idea; often makes one feel left out and not with the crowd?
a)
name calling
b)
appeal to emotions
c)
bandwagon
d)
glittering generalities
7.
Which technique uses the declaration of a famous person or an expert to improve the credibility of a product or service?
a)
plain folks
b)
testimonials
c)
bandwagon
d)
appeal to prestige
8.
Which technique uses a spokesperson who appeals to the audience; usually a well-known person whom the audience would like to emulate?
a)
plain folks
b)
testimonials
c)
appeal to prestige
d)
glittering generalities
9.
What do you call the technique that uses people just like you and me; everyday ordinary people?
a)
plain folks
b)
appeal to emotions
c)
appeal to prestige
d)
glittering generalities
10.
Which technique appeals to feelings such as joy, sadness, loyalty, pity, or fear?
a)
plain folks
b)
appeal to emotions
c)
appeal to prestige
d)
bandwagon
11.
Where do you find advertisements?
a)
magazines
b)
commercials
c)
internet banners
d)
all of the above
12.
This is an axample of...
a)
Appeal to Emotion
b)
Logic
c)
Bandwagon
d)
Testimonial
13.
This is an example of...
a)
Stereotype
b)
Emotional Appeal
c)
Bandwagon
d)
Appeal to Authority
14.
What is used that relies on the backing of a celebrity, expert, or satisfied customer?
a)
Appeal to fear
b)
Appeal to pity
c)
Testimonial
d)
Bandwagon
15.
creating a desire to join a large group satisfied with the idea
a)
card stacking
b)
innuendo
c)
bandwagon
d)
testimonial
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