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WorksheetsMarketing Research III
Total questions: 13
Worksheet time: 7mins
Name
Class
Date
1.
What is step three of the Marketing Research process?
a)
Collect Data
b)
Define Problem
c)
Design Project
d)
Analyze Data
2.
What is step two of the Marketing Research process?
a)
Collect Data
b)
Define Problem
c)
Design Project
d)
Analyze Data
3.
What is step one of the Marketing Research process?
a)
Collect Data
b)
Define Problem
c)
Design Project
d)
Analyze Data
4.
What type of data is non-numerical?
a)
Quantitative
b)
Qualitative
c)
Primary
d)
Secondary
5.
What type of data is numerical?
a)
Quantitative
b)
Qualitative
c)
Primary
d)
Secondary
6.
What type of data is compiled for some purpose other than the current investigation?
a)
Quantitative
b)
Qualitative
c)
Primary
d)
Secondary
7.
What type of data is observed & recorded directly in order to address a specific issue?
a)
Quantitative
b)
Qualitative
c)
Primary
d)
Secondary
8.
Which consists of all elements, units, or individuals of interest to researchers for a specific study?
a)
Sample
b)
Census
c)
Sampling
d)
Population
9.
What is the process of selecting representative units from a total population?
a)
Sample
b)
Census
c)
Sampling
d)
Population
10.
What would be a limited number of units that are chosen to represent the whole?
a)
Sample
b)
Census
c)
Sampling
d)
Population
11.
Resource libraries, economic census, trade shows & associations would be examples of what kind of data sources?
a)
Tertiary
b)
Secondary
c)
Primary
d)
Unprofessional
12.
Which is NOT a benefit of a Personal Interview?
a)
Establishes rapport
b)
Yields more in-depth information
c)
Short duration to complete
d)
Respondents can be carefully selected
13.
Mail surveys, phone surveys, personal interviews, & online surveys are examples of what type of data collection?
a)
Tertiary
b)
Secondary
c)
Primary
d)
Unreliable
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