Worksheets2.01 Study Guide
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which of the following intermediaries never actually owns the product they promote and sell:
a)
retailers
b)
wholesalers
c)
agents
d)
industrial users
2.
Which of the following services would be distributed by a producer-to-agent-to-consumer channel?
a)
health care
b)
vehicle repair
c)
incomer tax preparation
d)
travel planning
3.
Walmart, Domino's, and Avis Rent-A-Car are examples of
a)
agents
b)
industrial distri-butors
c)
retailers
d)
wholesalers
4.
What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?
a)
agent
b)
wholesaler
c)
producer
d)
retailer
5.
Which of the following is a direct channel of distribution for consumer goods and services:
a)
producer to industrial user
b)
producer to retailer to consumer
c)
producer to ultimate consumer
d)
producer to distributor to consumer
6.
Where does the channel of distribution begin?
a)
with the industrial user
b)
with the ultimate consumer
c)
with the producer
d)
with the intermed-iary
7.
An advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer channel is that
a)
wholesalers don't take title to the goods
b)
it enables them to control channel activities
c)
wholesalers usually buy in large quantities
d)
it enables them to reach large retailers directly
8.
The goal of channels of distribution is to move products from producers to
a)
intermediaries
b)
industrial distributors
c)
final consumers
d)
middlemen
9.
The first decision that marketers must make when managing channels is
a)
setting channel objectives
b)
determining distribution patters
c)
selecting channel members
d)
determining channel responsibilities
10.
What is the most common channel of distribution for large industrial goods?
a)
producer to retailer to consumer
b)
producer to wholesaler to retailer to consumer
c)
producer to agent to industrial distributor to user
d)
producer to industrial user
11.
Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel?
a)
small boutique
b)
large retail chain
c)
specialty shop
d)
locally owned pharmacy
12.
Channel members should share an equal commitment to the product's
a)
price
b)
name
c)
packaging
d)
quality
13.
A channel task should be performed by the channel member who
a)
has the least money
b)
has the most money
c)
performs it best
d)
wants to perform it
14.
Marketers determine distribution intensity so they can achieve
a)
complete market coverage
b)
ideal market exposure
c)
perfect market balance
d)
total market saturation
15.
Channels of distribution benefit consumers by
a)
making a variety of products available to them
b)
lowering the prices of all consumer products
c)
raising the quality of all consumer products
d)
increasing profits for businesses
16.
The costs of promoting products are often
a)
avoidable in certain channels
b)
very inexpensive, especially for new products
c)
paid for entirely by one channel member
d)
shared by channel members
17.
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
a)
producer to retailer to consumer
b)
producer to wholesaler to retailer to consumer
c)
producer to consumer
d)
producer to agent to retailer to consumer
18.
Channels of distribution allow channel members to share
a)
profits
b)
equipment
c)
risk
d)
employees
19.
Channels of distribution benefit businesses by
a)
lowering the prices of all industrial goods
b)
getting their products to consumers more efficiently
c)
raising their profits each year
d)
allowing them to avoid all channel tasks
20.
The total number of members in a channel is called
a)
distribution intensity
b)
distribution pattern
c)
channel length
d)
channel width
100 %
