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WorksheetsHigher Business Management Marketing Revision
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
A product led approach is when the business develops products based on customer wants.
a)
True
b)
False
2.
What is "Consumer Behaviour?"
a)
The way consumers behave in a shop.
b)
Making a repeat purchase.
c)
The thoughts consumers have and the actions they take when purchasing products.
d)
Customers being loyal to a business.
3.
Which of the below statements is incorrect?
a)
Field research is more time consuming than desk research.
b)
Desk research is more expensive than field research.
c)
Field research is primary information.
d)
Desk research is secondary information.
4.
What type of sampling does the below statement describe?"The researcher chooses from a group of people with certain characteristics".
a)
Quota Sampling
b)
Random Sampling
c)
Stratified Random Sampling
5.
A Hall test is when a group of customers are brought together and asked to answer and discuss questions.
a)
True
b)
False
6.
What is Test Marketing?
a)
Allowing customers to try the product.
b)
A type of survey.
c)
A new product is launched in a regional area and the reaction is monitored.
7.
What does EPOS stand for?
a)
Electronic Point of Service
b)
Electronic Policy on Sales
c)
Email People of Service
d)
Electronic Point of Sale
8.
The Extended Marketing Mix is:
a)
Process, Physical Environment, Persons
b)
Process, People, Physical Evidence
c)
People, Process, Personal Service
d)
People, Process, Physical Education
9.
How many stages are there in the product life cycle?
a)
4
b)
5
c)
6
d)
7
10.
An extension strategy is designed to keep a product at the growth stage of the product life cycle for as long as possible.
a)
True
b)
False
11.
Which product portfolio does the below statement represent:"This portfolio has a variety of similar products on sale"
a)
Product Line Portfolio
b)
Diversified Product Portfolio
12.
Which answer below describes a Cash Cow.
a)
High Market Growth, High Market Share
b)
Low Market Growth, High Market Share
c)
Low Market Growth, Low Market Share
d)
High Market Growth, Low Market Share
13.
A cost plus pricing strategy calculates the unit cost of a product then adds a % mark-up for profit.
a)
True
b)
False
14.
A supermarket uses the below channel of distribution:
Manufacturer - Wholesaler - Retailer - Consumer
a)
True
b)
False
15.
Which of the below is a Channel of distribution?
a)
Road
b)
Rail
c)
Sea
d)
None of the above
16.
Below the line promotions use mass media such as TV and radio to reach their customers.
a)
True
b)
False
17.
Into the Pipeline sales promotions are when a manufacturer offers a deal to the retailer
a)
True
b)
False
18.
Sale or return is an example of an "Out of the pipeline" sales promotion.
a)
True
b)
False
19.
Special offers are an example of "out of the Pipeline" sales promotions.
a)
True
b)
False
20.
Lionel Messi is paid by Adidas to wear their football boots. Is this an example of Product Placement or Product Endorsement?
a)
Product Placement
b)
Product Endorsement
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