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WorksheetsE-Commerce P6 Prep
Total questions: 26
Worksheet time: 12mins
Name
Class
Date
1.
What is an e-commerce website?
a)
a website that has content
b)
a website that has the ability to buy or sell items
c)
a chicken
d)
a website with a blog
2.
A business called a brick and click is
a)
a chicken
b)
a business with a blog
c)
a business with an e-commerce function
d)
a business with internet access
3.
an e-commerce website is likely to have
a)
9-5 opening hours
b)
a chicken
c)
no images
d)
24 hour opening times
4.
a website that sells poultry products would sell
a)
meatballs
b)
pork
c)
coffee
d)
chicken
5.
website search engine advertising is typically promoted using 2 factors, what are these?
take time, these questions are going to get harder! :-p
take time, these questions are going to get harder! :-p
a)
per impression and the region that its being shown in
b)
per click and per chicken
c)
per impression and per click
d)
per impression and the time on screen
6.
If Luke pays for an advert and pays per impression he will be paying
a)
every time someone sees it
b)
every time someone clicks it
c)
every time someone logs visits Google
d)
every time a large chicken appears on the search engine results
7.
SEO can mean big money for companies. It stands for ...
a)
Chicken, Chicken Chicken?
b)
Search Engine Output
c)
Search Engine Optomisation
d)
Standardised Entry Output
8.
A chicken sells feed on its website (its a clever chicken), which of the following will help his search engine rankings (SEO) MOST
(select one)
(select one)
a)
by using larger, uncompressed images
b)
making sure he uses headings properly
c)
by sending out a small set of leaflets to local chickens
d)
by adding
9.
If a website achieves a conversion - it means that someone has
a)
subscribed
b)
made a purchase
c)
clicked a chicken
d)
performed a desired action
10.
a cart refers to
a)
the location on the website where a customer stores their purchases until checkout
b)
the blog section of the website
c)
where a customer pays for their products
d)
a chicken in a small wooden vehicle
11.
the process of measuring a conversion is done by observing
a)
clicks
b)
metrics
c)
geese
d)
a moderator
12.
cart abandonment refers to
a)
customers that love chickens
b)
customers that drop out of the purchase at the last minute
c)
customers that have a high click through rate
d)
customers that make a purchase from the main website
13.
White space is important because it lets customers identify
a)
if the website has been designed professionally
b)
hyper-links as different colours
c)
important content quickly
d)
hens
14.
when a customer first visits a website they will visit the
a)
landing page
b)
main page
c)
contacts page
d)
Deliveries page
15.
The purpose of a site map for a user is to
a)
for a developer to see where new pages fit in the process
b)
find the chicken
c)
quickly identify how big the site is
d)
quickly identify important links
16.
Google Analytic does a very good job at tracking (and should be used for)
a)
I'm out of chicken comments
b)
conversions targets
c)
visitor flow
d)
adverts on the website
17.
Images used for an e-commerce will need to be ____________ as there will be so many of them.
a)
PSDs
b)
GIFs
c)
TGAs
d)
JPEGs
18.
The __________________________ is loosely defined as the percentage of Web site visitors who complete a desired action
a)
website delivery report
b)
analytics
c)
conversion rate
d)
compression of an image
19.
the job of a e-commerce website designer is to optimise the site and manage/ improve the
a)
environmental factors that influence the customer
b)
marketing materials that influence the customer
c)
online controllable factors that influence the customer
d)
rate at which chickens can browser the site
20.
Error 404 - page not found
means what (mainly) for a web developer
means what (mainly) for a web developer
a)
the site is work optimally
b)
'Oh pants' the page or even site is down
c)
the website designer hasn't done his job effectively
d)
there will be increased cart abandonment
21.
Error 404 - page not found
Means what for a designer
Means what for a designer
a)
The developer hasn't done his job properly
b)
The hosting solution isn't doing its job properly
c)
the site is running effectively
d)
there are just too many chickens everywhere
22.
These factors :
The interest level of the visitor
The attractiveness of the offer
The ease of the process
are important to increase what?
The interest level of the visitor
The attractiveness of the offer
The ease of the process
are important to increase what?
a)
the visitors to the site
b)
the conversion rate
c)
the usability of the site
d)
the overall experience
23.
Before anything gets added to a cart, sales can't happen if a website does not select an _______
a)
conversion rate
b)
good checkout process
c)
blog
d)
appropriate audience
24.
Which these factors is typically considered the biggest threat to keeping a visitor on the website?
a)
a slow download speed (these could be because of the servers that host the website)
b)
delivery issues
c)
lack of support options on the site
d)
poor payment options
25.
A successful Web site is built around
(increasingly important in ever growing and more competitive markerts)
(increasingly important in ever growing and more competitive markerts)
a)
those lovely chickens
b)
the needs of the developer
c)
business-centered design
d)
customer-centered design
26.
What on earth could these three points be discussing? (see told you these questions were hard)
The Web is a stateless system unable to remember anything from one transmission or session to another
The shop must distinguish one shopper from another
The Web is a stateless system unable to remember anything from one transmission or session to another
The shop must distinguish one shopper from another
a)
the shopping cart
b)
analytics
c)
a brick business
d)
angry chickens with nunchucks?
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