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WorksheetsAdvertising Techniques and Vocab Quiz
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
Any paid form of nonpersonal communication that uses mass media to deliver a message is called?
a)
Management
b)
Advertising
c)
Human Resources
d)
Financial resources
2.
Advertising that gives benefits of a specific product.
a)
Brand
b)
Product
3.
Advertising that aims to build an image of that brand or company.
a)
Product
b)
Brand
4.
The amount of money each form of advertising will cost the business.
a)
Cost
b)
Reach
c)
Frequency
5.
The total number of people who will see the advertisement.
a)
Cost
b)
Frequency
c)
Reach
6.
The number of times the target audience is exposed to the advertising message.
a)
Cost
b)
Reach
c)
Frequency
7.
The type of advertising technique that tells consumers what to do next, removes all doubt about what the next step will be. Click here, Vote now, Buy now.
a)
bandwagon
b)
humor
c)
claim
d)
call to action
8.
This type of advertising technique gives information about how the product will help you. Examples: 99.9% clean, up to 95% clean
a)
call to action
b)
claim
c)
bandwagon
d)
fear
9.
This type of technique states that if it's good enough for the group it's good enough for me. Ex. If everyone is using it so should I.
a)
claim
b)
call to action
c)
fear
d)
bandwagon
10.
This type of technique is used to make people laugh but doesn't provide information about the product or service.
a)
claim
b)
fear
c)
humor
d)
bandwagon
11.
This type of advertising technique is used to help solve a problem consumers are worried about. It's not a scare tactic though
a)
bandwagonn
b)
call to action
c)
fear
d)
humor
12.
This advertising technique states a special ingredient that is in that particular product. 100% natural fruit juice.
a)
special ingredient
b)
banwagon
c)
claim
d)
call to action
13.
This technique uses celebrities or athletes who actually use the product to convince consumers they should buy them too. Nike and Michael Jordan.
a)
fear
b)
call to action
c)
celebrity endorsement
d)
humor
14.
A law that requires advertisers to tell the truth and most work hard to do that.
a)
claim
b)
truth in advertising
c)
FTC
d)
brand advertising
15.
This governing agency regulates business practices especially in regards to competition and advertising.
a)
FDA
b)
FTC
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