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WorksheetsMarketing 1 Review
Total questions: 30
Worksheet time: 15mins
Name
Class
Date
1.
Goods are
a)
good
b)
tangible items
c)
intangible items
d)
things you cannot see or touch
2.
Pricing, one of the 7 core functions, helps to
a)
improving or maintain a product
b)
decide how much to charge for goods and services to make a profit
c)
helps get the goods in customers' hands
d)
understanding of the target market
3.
Promotion, one of the 7 core functions of marketing,
a)
helps get goods into customers hands
b)
provides customers with the goods they want
c)
is the effort to inform, persuade, or remind customers about a product
4.
Functions of marketing add value to a product, this added value is called
a)
impact
b)
utility
c)
competition
d)
possession
5.
There are how many core functions of marketing?
a)
5
b)
6
c)
7
d)
8
6.
What game board does Mrs. Scott have on her bulletin board in the front?
a)
monopoly
b)
checkers
c)
candyland
d)
life
7.
Which one is an idea that can be marketed?
a)
soap
b)
health
c)
tractor
d)
cars
8.
Everytime someone buys and sells something an exchange takes place. Where do exchanges take place?
a)
Amazon
b)
department store
c)
marketplace
d)
Customer service counter
9.
The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is
a)
advertising
b)
marketing
c)
utility
d)
market share
10.
To develop a clear picture of their target market businesses create a
a)
target market
b)
market share
c)
customer profile
d)
marketing mix
11.
Having a product where customers can buy it is called
a)
time utility
b)
possession utility
c)
place utility
d)
information utility
12.
Changing raw material or putting parts toghether to make them more useful is called
a)
information utility
b)
possession utility
c)
time utility
d)
form utility
13.
________________________ utility involves communication with the consumer.
a)
time utility
b)
information utility
c)
place utility
d)
possession utility
14.
Which utility is added by drive-through windows at fast-food restaurants?
a)
place utility
b)
time utility
c)
possession utility
d)
form utility
15.
How does marketing help to lower prices?
a)
establishes guidelines regarding prices
b)
sets rules for businesses to follow
c)
encourages competition
16.
The marketing core includes seven functions; one functions is "how to get goods into customer's hands." This is describing
a)
Selling
b)
Pricing
c)
Channel Management
d)
Promotion
17.
This core functioning of marketing provides customers with the goods and services they want. This is describing . . .
a)
channel management
b)
selling
c)
product/service management
d)
market planning
18.
The activities of obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities is called:
a)
promotion
b)
selling
c)
product/service management
d)
market planning
19.
Understanding the concepts and strategies used to develp and target specific marketing strategies to a select audience is called
a)
market planning
b)
channel management
c)
promotion
d)
selling
20.
Where do exchanges take place?
a)
market
b)
marketshare
c)
marketplace
21.
What function of marketing is described?
"A retail store employee puts a pair of shoes on a customer and asks how they feel."
"A retail store employee puts a pair of shoes on a customer and asks how they feel."
a)
pricing
b)
selling
c)
promotion
d)
market planning
22.
What function of marketing is described?
"A television commercial stresses the benefits of buying a new protein bar."
"A television commercial stresses the benefits of buying a new protein bar."
a)
selling
b)
promotion
c)
market planning
d)
channel management
23.
Which economic utility is described?
"Offering overnight delivery on Christmas Day on iPhones."
"Offering overnight delivery on Christmas Day on iPhones."
a)
time utility
b)
place utility
c)
possession utility
d)
form utility
24.
Which economic utility is described?
"Adding pumpkin pie spice to a Starbuck regular latte."
"Adding pumpkin pie spice to a Starbuck regular latte."
a)
time utility
b)
place utility
c)
possession utility
d)
form utility
25.
What is a "target market?"
a)
a group of people most likely to become customers
b)
a group of people identified by using market research
26.
What does good marketing planning require?
a)
collecting and analyzing data
b)
making a profit
c)
understanding business systems
d)
informing through advertising
27.
This market consists of B to B or business to businessthat buy products for used in their operations.
a)
consumer market
b)
industrial market
28.
This market consists of consumers who purchase goods and services for personal use.
a)
consumer market
b)
industrial market
29.
A company's _______________________ is its percentage of the total sales generated by all companies that compete in a given market.
a)
market
b)
marketshare
c)
marketplace
30.
Include four basic marketing strategies called the 4Ps. They are
a)
place, price, product, purchase
b)
place, price, purchase, promotion
c)
place, price, promotion, product
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