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Worksheetssemi 1.06
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
Which is an example of a celebrity endorsing an event simply by being associated with it?
a)
Attending a grand opening
b)
Saying a tournament is great
c)
Appearing in a print ad
d)
Cheering for a football team
2.
Which of the following is the extent of the faithfulness of consumers to a particular brand (expressed through repeat purchases)?
a)
brand awareness
b)
brand image
c)
brand equity
d)
brand loyalty
3.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
a)
True
b)
False
4.
Performance, coaches, and star athletes all affect brand equity.
a)
True
b)
False
5.
Which of the following is an example of cross promotion?
a)
MJ appearing in a McDonald's ad with a hanes t-shirt
b)
Brett Farve wearing Wrangler jeans
c)
Serena Williams winning the US Open
d)
Johnny Football endorsing 7-Eleven
6.
For the Charlotte Panthers, the team uses the name, the mascot and the logo to create which?
a)
Financial accountability
b)
Image extension
c)
Market segmentation
d)
Brand awareness
7.
A table of contents should be included in an event program if it is longer than two pages.
a)
True
b)
False
8.
In a licensing contract, royalties are decided and paid out before any sales take place.
a)
True
b)
False
9.
Which of the following is a licensed product?
a)
Nike Dunks
b)
App State Under Armour T-shirt
c)
Reebok keychain
d)
Wilson tennis racquet
10.
Sports marketing is huge on a global scale because playing and watching sports is universally appealing.
a)
true
b)
false
11.
Approximately 65% of fans for a sports team live within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
a)
The design and layout of the venue
b)
The geographic location of the stadium
c)
The unpredictable performance of the team
d)
The sense of loyalty to the coach of the team
12.
What is the main reason universities sell naming rights of stadiums and arenas?
a)
create added publicity
b)
increase attendance
c)
help student athletes make business connections
d)
raise money for construction and upkeep expenses
13.
Which of the following is the extent of the faithfulness of consumers to a particular brand (expressed through repeat purchases)?
a)
brand awareness
b)
brand image
c)
brand equity
d)
brand loyalty
14.
Which one of the following does branding help accomplish?
a)
customer loyalty
b)
distinguishes products
c)
establishes market presence
d)
all of the above
15.
The main difference between a sponsorship and licensing is that a license is usually in return for advertising space at an event.
a)
True
b)
False
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