WorksheetsMarketing Concepts
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ____________________________.
a)
Marketing
b)
Goods
c)
Services
Services
Services
d)
Pricing
2.
Tangible items that have monetary value and satisfy one’s needs and wants are__________.
a)
services
b)
ideas
c)
concepts
d)
goods
3.
Intangible items that have monetary value and satisfy your needs and wants are_________.
a)
promotions
b)
selling
c)
services
d)
ideas
4.
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.
a)
marketing concepts
b)
services
c)
target markets
d)
marketing
5.
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and need is _________________.
a)
possession utility
b)
utility
c)
form
d)
marketing
6.
All people who share similar needs and wants and who have the ability to purchase a given product is _________________.
a)
market share
b)
customer profile
c)
Market
d)
goods and services
7.
Consumers who purchase goods and services for personal use are _________________.
a)
markets
b)
organizational market
c)
target market
d)
consumer markets
8.
Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations is an ____________.
a)
consumer market
b)
organizational market
c)
occupational market
d)
target market
9.
A company’s percentage of the total sales volume generated by all companies that compete in a given market is called_________.
a)
target market
b)
market share
c)
promotion
d)
marketing mix
10.
The process of classifying people who form a given market into even smaller groups are __________________.
a)
targeting
b)
market segmentation
c)
isolating
d)
target markets
11.
The group of people most likely to become customers, identified for a specific marketing program are __________________.
a)
Groups
b)
target markets
c)
segmented markets
d)
markets
12.
Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior is called a _______________________.
a)
target market
b)
consumer markets
c)
marketing mix
d)
customer profile
100 %
