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WorksheetsThinkTank
Total questions: 3
Worksheet time: 2mins
Name
Class
Date
1.
What is ThinkTank?
a)
A substitute for regular research with mainstream consumers
b)
A method for diving deeply into a topic, and examine it from all angles
c)
A small and specifically recruited community that helps clients think through their challenges
2.
When should you NOT think of ThinkTank?
a)
Knowing the pulse of the digital world beyond ‘listening’
b)
Testing new concepts with the representative target audience
c)
Developing resonant content through true co-creation
3.
What is the most important driver behind ThinkTank's success?
a)
Recruiting the right people
b)
Time and cost efficiency
c)
Novelty of the approach
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