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WorksheetsChapter 4 Review-Marketing Basics
Total questions: 39
Worksheet time: 2hrs 9mins
Name
Class
Date
1.
The earliest use of marketing was to
a)
conduct marketing research
b)
move products fro producer to consumer
c)
use advertising and selling to convince customers to buy
d)
identify new market opportunities
2.
New markets and ways to improve a company's offererings in current markets are known as
a)
innovations
b)
the marketing concept
c)
market opportunities
d)
marketing experiences
3.
When marketing is _____it is considered an essential part of the business and it is involved in all important business decisions.
a)
integrated
b)
independent
4.
Which of the following is evidence that a business is using the marketing concept?
a)
being concerned only about the product or service
b)
believing they know what the customer wants
c)
using only a few marketing tools
d)
studying the market
5.
When a business has a market orientation, instead of inventing a ______ for a ______, it seeks to create a ______ for a ______
a)
product; market; need; product
b)
market; product; product; need
6.
Marla Santoz can purchase economy car batteries for $28 and sell them for $42. She can buy heavy-duty batteries for $68 and sell them for $86. Research tells her that if she stocks both economy and heavy-duty batteries, she can sell 22 economy batteries and 13 heavy duty batteries per month. What would be her total sales and total profit if she sells all of the batteries?
a)
$942; $1500
b)
$884; 1118
c)
$2042; $542
7.
Without the marketing concept, a business will develop a product or service and then decide how to market it.
a)
true
b)
false
8.
Various groups of customers may have different needs.
a)
true
b)
false
9.
Product planning must be done before any marketing decisions are made.
a)
true
b)
false
10.
The marketing mix combines product, distribution, price, and promotion.
a)
true
b)
false
11.
A market segment is a group of similar consumers within a larger market.
a)
true
b)
false
12.
A business that follows the marketing concept focuses its business planning on increasing sales.
a)
true
b)
false
13.
f a company understands the marketing concept, its first step will be to
a)
identify potential customers and their needs
b)
develop a product
c)
develop a marketing mix
d)
distribute the product
14.
Businesses that do not follow the marketing concept believe
a)
consumers do not know what they want
b)
they can influence consumer needs with well-designed products
c)
most consumers are similar in terms of their needs
d)
all are correct
15.
A clearly defined segment of the market to which a business wants to appeal is called a
a)
target market
b)
market segment
c)
marketing mix
d)
marketing opportunity
16.
Which of the following is not a part of the product mix element?
a)
the actual physical product
b)
related services
c)
product uses
d)
transportation
17.
Probably the most difficult marketing decision to understand and plan is
a)
product
b)
distribution
c)
price
d)
promotion
18.
Consumers want to choose the alternative that requires the least amount of money.
a)
true
b)
false
19.
A consumer may be aware of a product but will not purchase it until a need exists.
a)
true
b)
false
20.
Consumers always spend a great deal of time and want a large amount of information when evaluating alternative choices.
a)
true
b)
false
21.
Most decisions to purchase are made before the consumer evaluates choices.
a)
true
b)
false
22.
The most difficult type of competition businesses face is a market in which they compete with others offering very similar products.
a)
true
b)
false
23.
Customers using the products and services of a monopoly business often become dissatisfied with their lack of choice.
a)
true
b)
false
24.
Companies that use the marketing concept do not focus on specific groups of customers, but rather on all consumers in general.
a)
true
b)
false
25.
When consumers are restricted in their choice of products, reducing the need for companies to worry about price or promotion, this is known as
a)
oligopoly
b)
monopoly
c)
pure competition
d)
monopolistic competition
26.
The consumer decision-making process begins when you
a)
determine the satisfaction the decision creates
b)
identify possible solutions
c)
recognize a need
d)
evaluate options
27.
The most important type of research for most businesses is the study of
a)
competitors' products and prices
b)
ways to reduce costs
c)
new products
d)
potential and current customers
28.
Companies in _______________ find the marketing concept to be of most value.
a)
monopolistic competition
b)
pure competition
c)
a monopoly
d)
an oligopoly
29.
All businesses need to place the same amount of emphasis on each of the four marketing mix elements.
a)
true
b)
false
30.
Because producers and manufacturers do not sell directly to final consumers, they do not need to understand and respond to consumer needs.
a)
true
b)
false
31.
Producers and manufacturers need to be concerned about the needs of other businesses in the channel of distribution.
a)
true
b)
false
32.
Customers will blame the manufacturer rather than other channel members if a product does not meet their needs.
a)
true
b)
false
33.
Most service businesses do not use a channel of distribution.
a)
true
b)
false
34.
Distribution planning is important to service businesses because the service must be available where and when the customer wants it.
a)
true
b)
false
35.
A government agency is an example of a non-business organization.
a)
true
b)
false
36.
Because nonprofit organizations do not have to be concerned about sales and expenses, they do not benefit a great deal from marketing.
a)
true
b)
false
37.
Which of the following businesses would not be a part of a channel of distribution?
a)
producer
b)
retailer
c)
wholesaler
d)
all would be a part of a distribution channel
38.
Retailers are responsible for most final _________ decisions.
a)
product
b)
pricing
c)
distribution
d)
promotion
39.
The price of a service is difficult to compare because
a)
a wholesale business is usually involved
b)
different businesses may offer the service in a different way
c)
the business has little control over the price
d)
service businesses do not sell a wide variety of products
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