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WorksheetsMarketing Review Chapter 10
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
_________________consumers purchase products they use
a)
Secondary
b)
Business
c)
Final
d)
Marketing
2.
Product designs start with the _________________product
a)
Beginning
b)
Basic
c)
First
d)
Original
3.
A recommendation from a professional is known as a
a)
Endorsement
b)
Testimony
c)
Testimonial
d)
Suggestion
4.
Some specialty retailers have a very complete _________________of products.
a)
Assortment
b)
Number
c)
Color
d)
Kind
5.
One of the easiest ways to expand a product is to vary the
a)
flavor
b)
size
c)
texture
d)
consistency
6.
Success rate of a new product
a)
10 percent
b)
25 percent
c)
50 percent
d)
75 percent
7.
Small machines and furniture are classified as
a)
capital equipment
b)
operating equipment
c)
supplies
d)
raw materils
8.
Small or expensive items are sometimes packaged in large containers to reduce the chance of
a)
breakage
b)
loss
c)
damage
d)
theft
9.
Test marketing is no longer used as much because
a)
the results are not accurate
b)
it has become very expensive
c)
it is difficult to identify the test market
d)
all of the above
10.
A product will be successful if it
a)
is well-designed
b)
is the right price
c)
meets the customers needs
d)
tastes good
11.
A complete set of all products a business offers to its market is its
a)
product assortment
b)
product line
c)
brand
d)
variety
12.
The teenage market is often misunderstood
a)
True
b)
False
13.
States can levy sales taxes in-state only online
a)
True
b)
False
14.
Retailers cannot develop a brand of their own
a)
True
b)
False
15.
Basic product is unique - not similar to other products
a)
True
b)
False
16.
You can improve customer satisfaction by suggesting additional products
a)
True
b)
False
17.
When adding items to your product line, you decrease the satisfaction of your market
a)
True
b)
False
18.
Which of these roles of marketers does not belong?
a)
Gather information of consumers
b)
Develop market strategy
c)
Test the market mix
d)
Product assortment
19.
Consumers view products in various ways, which of these is not a view of consumers?
a)
Staple Goods
b)
Emergency Goods
c)
Shipping Goods
d)
Convenience Goods
20.
Of the products that BUSINESSES purchase, which does not belong?
a)
Supplies
b)
Component Parts
c)
Operating Equipment
d)
Labor
21.
Brand Recognition - which does not belong
a)
Rejection
b)
Loyalty
c)
Preference
d)
Recognition
22.
A good package design does not consider
a)
Texture
b)
Handling
c)
Ease of Use
d)
Attractiveness
23.
The first step in figuring break even point is to
a)
Subtract the sales from profit
b)
Subtract the profit from sales
c)
Subtract the variable cost from the fixed costs
d)
Divide the sales price from fixed costs
24.
To make changes to my product I can
a)
Change the store
b)
Place it on the top shelf
c)
Enhance the product
d)
Buy it at a discount
25.
Which of these is not a marketing function
a)
Product
b)
Promotion
c)
Price
d)
Place
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