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WorksheetsLodging
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Hotels fit into different categories. According to the reading, Hilton Garden Inn would best be described as a:
a)
Budget Hotel
b)
Mid-range Hotel
c)
Full-service Hotel
d)
None of the Above
2.
In hospitality marketing, a brand is sometimes called a:
a)
Flag
b)
Pennant
c)
Sign
d)
Label
3.
Which of the following hotel brands is or are designed for business travelers on long-term stays?
a)
Ritz-Carlton
b)
Renaissance
c)
Residence Inn
d)
None of the Above
4.
The term "channels of distribution" refers to:
a)
Roads leading to a hotel
b)
Ways a product can be sold or delivered
c)
Utility systems within a hotel
5.
Which of the following can be channels of distribution in the hospitality industry?
a)
Travel agents
b)
Websites
c)
CRSs (centralized reservation systems)
d)
All of the above
6.
A global distribution system is:
a)
An electronic network for travel buyers and sellers around the world
b)
A hotel chain's backup power grid
c)
A popular travel website
7.
In hospitality marketing, loyalty programs refer to:
a)
A way to reward customers and build repeat business
b)
A proccess for retaining top employees
c)
A corporate culture that rewards loyal employees
d)
None of the above
8.
A New Year's Eve party that is hosted and well publicized by a hotel is an example of:
a)
Direct Marketing
b)
Public Relations
c)
Web Advertising
9.
A purchase of banner ads on Expedia is an example of:
a)
Paid Advertising
b)
Public Relations
c)
Social Media
10.
Communications in the event of a foodborne illness at a hotel would most likely be managed by the:
a)
Advertising department
b)
Public relations department
c)
Security department
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