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WorksheetsMarketing Ch. 5
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
A carefully designed and controlled situation in which all important factors are the same except the one being studied is called a(n)
a)
survey
b)
hypothesis
c)
interview
d)
experiment
2.
Which MkIS element answers the question, “Which methods should be used to organize and study the information in order to make effective marketing decisions?”
a)
storage
b)
decision making
c)
output
d)
analysis
3.
The first step in implementing a marketing research study is to
a)
develop a
data-collection procedure.
b)
analyze the
situation.
c)
define the problem
d)
develop an MkIS.
4.
The most important performance measure for a company is
a)
to compare actual
performance with expected or planned performance
b)
to compare
performance with that of similar businesses
c)
to compare current
performance with past performance
d)
to compare employee
and customer perceptions of performance
5.
Effective marketing information
a)
reduces the risk of
decision making
b)
is too costly for a
small business to worry about
c)
guarantees that a
business will be successful
d)
eliminates all
business risk
6.
Which of the following is not an external information source for a business?
a)
an invoice recording
the details of a recent sale made by the company
b)
Forbes magazine
c)
the Dun &
Bradstreet business database
d)
the U.S. Census
Bureau
7.
Most businesses today
a)
have a production
emphasis
b)
recognize that
different customers have different wants and needs.
c)
believe customers
will buy a product simply because it is available.
d)
think that all
customers basically want the same thing.
8.
. What is the first step a business usually takes in the process of gathering marketing information?
a)
Enter the information
into a marketing information system.
b)
Determine the
available sources of each type of information.
c)
Select the
information sources that best meet the identified needs.
d)
Identify the types
of information needed.
9.
Type of competition, economic regulations, and government regulations are all considered information about
a)
consumers
b)
the marketing mix
c)
the business environment
d)
all answers
10.
Which of the following is an example of a closed-ended question?
a)
What are this
product’s most important features?
b)
Rate this item on a
scale of 1 to 10.
c)
What did you like
most about this product?
d)
How does the
durability of this product compare to other products you have used?
11.
Information already collected for another purpose that can be used to solve the current problem is ________________ data.
a)
primary
b)
secondary
c)
internal
d)
external
12.
____ involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
a)
Research
b)
Focus
c)
Storage
d)
Observation
13.
____information provides an understanding of factors outside of the organization
a)
External
b)
Internal
c)
Primary
d)
Secondary
14.
The information that goes into a marketing information system that is needed for decision making is called ____________________.
a)
Input
b)
Output
c)
Internal
d)
External
15.
The result of analysis given to decision makers is called _____.
a)
Output
b)
Primary
c)
Experiment
d)
Hypothesis
16.
_____ data is obtained through data collection designed specifically in response to current needs of the company.
a)
Primary
b)
Secondary
c)
Interview
d)
Experiment
17.
Marketing information developed from activities that occur within the organization is called ____ information.
a)
Internal
b)
External
c)
Emphasis
d)
Marketing Mix
18.
A(n) _____ group is a small number of people brought together to discuss identified elements of an issue or problem.
a)
focus
b)
census
c)
research
d)
customers
19.
_____ collects information by recording actions without interacting or communicating with the participant
a)
Observation
b)
Focus
c)
Research
d)
MkIS
20.
Marketing ______ is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
a)
research
b)
input
c)
storage
d)
experiment
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